Use different platforms to promote your product or service so it looks as a integrated part of it – not as traditional advertising nobody wants to see. This way advertising messages become part of content and not the advertising that interupts user while consuming particular content.
There are opened and closed types of Native Advertising.
Closed types are native advertising on platforms such as Facebook or Twitter where agency does its best to use platform’s features to push forward the content with the same look and UX as the platform itself.
Open types means creating content beyond any platform and than using it for native advertising over opened platforms where we adjust the content to look as a natural part of them.
POSH 33 can help you identify best platforms for this type of promotion and to develop the content that suits your needs best.